Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Lululemon files lawsuit against Ross Stores over 'lowest-quality' knock-off leggings

The market for dupes is booming - Marketplace

The market for dupes is booming - Marketplace

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret

RetailWire

Lululemon Worker Calls Out Shoppers Who Ignore His Greeting

What Is Lululemon's Secret Sauce? - RetailWire

Lulu who? A cult brand takes on the booming culture of 'dupes' - CBS Miami

Lululemon Wants Consumers to Trade in Dupes for the Real Thing

Campaign of the Week: Lululemon, Dupe Swap

Liza Amlani on LinkedIn: #braintrust #retail #retailnews #lululemon #stores #dupes # #cx #tri

Fashion Victims: Dupes Are A Serious Problem - Above the Law

Lululemon's Brilliant Marketing Strategy to Eliminate Dupes - Big Red Jelly