Adidas Sells Reebok to Authentic Brands Group for $2.5 Billion

Reebok has struggled with sluggish sales since Adidas bought the brand for $3.8 billion in 2005 to compete with Nike in the U.S. market.

Adidas Sells Reebok To Authentic Brands For $2.5 Billion

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adidas - Page 124

Adidas to sell Reebok to Authentic Brands for up to $2.5 billion

October 15, 2020: Big city shopping mall in hsinchu, taiwan. It is the largest shopping center in Northern Taiwan that offers more than 600 brands, 70 Stock Photo - Alamy

Adidas sells Reebok to Authentic Brands for $2.5B

Authentic Brands Group Buys Reebok for $2.5 Billion

Adidas Is Selling Reebok to Authentic Brands Group - Fashionista

Reebok Sold by adidas to Authentic Brands Group for $2.5 Billion

Frank Ocean Launches Homer, A Luxury Accessories Label

adidas - Page 125

Photo by: STRF/STAR MAX/IPx 2020 11/5/20 Stores remain boarded up as owners fear civil unrest in the wake of election results. (East 14th Street, New York City Stock Photo - Alamy

reebok sold to authentic brands

Authentic Brands Group Acquires Reebok for $2.5 Billion, Adding Athletic Gear to its Portfolio - Retail TouchPoints

Adidas to sell Reebok for just $2.5 billion