ASOS needed an activewear campaign that stood out from the competition. They didn’t want to go toe to toe with major sports brands by focusing on performance. They wanted something that was true to their key audience: 20somethings, who see exercise as a social and cultural activity.
The Drum - Creative Works
Presentación MIACTIVEWEAR Grupo 6A
Alfons Valls – CD / Art Director from Barcelona, based in London
Hasta la vista 2018
Alfons Valls on LinkedIn: We did this grime video with John McDonnell for the latest ASOS.com x…
Free Spotify Features, Listen Now!, 54% OFF
Free Spotify Features, Listen Now!, 54% OFF
Alfons Valls on LinkedIn: We did this grime video with John McDonnell for the latest ASOS.com x…
Hasta la vista 2018
Nat Cantor on LinkedIn: Word.
Georgia Baker-Smith Video Creative
Alfons Valls – ASOS Activewear