Zynga Buys NaturalMotion For $527M, Signaling A New Tack For The Gaming Giant

Zynga has long been famous (or infamous?) for its data-driven approach to game design. The company never focused on building strong character IP, or intellectual property, in favor of releasing games that had been thoroughly funnel-tested. But now that founding CEO Mark Pincus has stepped aside and let Xbox executive Don Mattrick take the reins, […]

Mitch Lasky - Partner @ Benchmark - Recent News and Activity

Mitch Lasky - Partner @ Benchmark - Recent News and Activity

Dimensional Branding Group

Zynga Games Logo

Dimensional Branding Group

CSR Racing - Wikipedia

Zynga Games Logo - LogoDix

Zynga Buys NaturalMotion For $527M, Signaling A New Tack For The

Techmeme: Nadella in contract talks with Microsoft board, asks

Zynga Buys NaturalMotion For $527M, Signaling A New Tack For The

Mitch Lasky - Partner @ Benchmark - Recent News and Activity

Crush the iPhone app store business with Yohann's courses

Zynga, Ultimate Pop Culture Wiki